Networking...

Its been a busy few weeks and I am not keen on posting something if I don't feel passionate about it. Something I am passionate about and have been spending a lot of my time on over the past few months, is networking. A relatively vague term I understand, but the underlying goal is what defines it. LinkedIn has done a great job of making virtual networking easy, but it also bombards those who have a lot to offer.

As a former employee of a desirable employer, I received a lot of messages from those looking to connect with me in an effort to get inside the organization. I understand this effort and expect to hear from these individuals and am generally willing to assist where I can. The issue I faced in this position and what I have learned from it is key. Volume.

When you receive numerous requests for the same thing, eventually you are going to have to say no. So how does one prioritize, and what does this mean for you as the network seeker?

-Alumni connection: this is generally a pretty solid strategy when doing a cold call introduction, if possible, get some face time at an alumni event

-Former colleague or similar employer: this is also a fairly safe bet as there is some level of understanding for your background/general skills when the person has experience with the same employer

-Friend of a friend: I know you have heard this phrase before, but it is probably one of the best ways to get a desired connection. Beware however, that the person you have reached to for an introduction may have similar goals. Do not be discouraged if they turn down your request. When you are put in a similar situation, this will make more sense

So, now you are asking: What if I don't have any of those top 3 options?
Sell yourself as you would for a job interview. A poorly written email to a potential connection is as detrimental as a format cover letter listing the wrong company. It shows a lack of commitment. If you are asking for time and assistance from an individual (connected or not), you need to commit as much as you are asking from them, if not more. Coping and pasting a standard email will give you the same standard response back.

Lesson: Take the time to find a connection.

• Research the school they attending and ask about the program in regards to the work they do now.
• Research the company and ask about pending news or current events in that industry or within their area of expertise.
• Research the organizations or foundations they belong to and work to make an inroads on that level.

The bottom line is if you want to be successful at networking, you need to make it worthwhile for the other person. Give them a reason to want to talk to you and help you. It will make all the difference.