The same idea of sampling can be used for marketing yourself. I certainly cannot take credit for this idea, but hopefully you can benefit from my sharing. Your resume is never going to be the perfect demonstration of everything you have to give to a career/position. Sometimes, to get your foot in the door, you need a little bit more than a resume.
Consider sharing a sample of your work product or a "White Paper." Remembering a few keys things along the way....
- Make sure it is relevant to the career/job your are seeking and think about the audience - supersalve doesn't ever send me men's shave cream, because I have never ordered men's products from them before. Likely not something I would be interested in.
- Make it interesting and innovative - Don't repeat information that is readily available. Offer insights that might be a bit outside of the box and explain how you came up with these ideas.
- Make is short and sweet - similar to your resume, the reader needs to be able to get to the point quickly. A strong intro page will get their attention and perhaps they will make time to read more.
- Make sure the information is available to share - you may have some great work that you are proud of from a previous job. Before you go sharing it with a potential competitor, make sure you are not breaking any rules, you can get yourself in trouble.
Beyond that, have fun with it! If you are truly passionate about an industry, doing the research should be a fun activity for you.....let that excitement shine through in your product.
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